Project office: Mrs. Anke de Lorm
P.O. Box 65
8200 AB Lelystad, The Netherlands
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Landbouw-Economisch Instituut (WUR-SSG)

Landbouw-Economisch Instituut (WUR-SSG), part of Stichting Dienst Landbouwkundig Onderzoek (DLO Foundation). The mission of WUR-SSG is “To promote the quality of food, the living environment and living conditions within international society”. WUR-SSG works for government and industry developing economic knowledge in the fields of food, agriculture and green space. By undertaking committed, independent and reliable research, we provide support for clients faced with making socially and strategically sound policy choices.
Our research is conducted in close contact with clients and other parties involved. Our expertise is based on comprehensive knowledge of the sector and the applied use of concepts and techniques from economic and social sciences. Our work field covers the agricultural sector, fisheries, nature management and the use of green space. All links in the chain from consumer to producer are involved. An increasing proportion of our research focuses on international issues.
Besides strategic research for long-term policy, we conduct research targeting more operational issues concerning the management of sectors and businesses and the management of rural areas. We also conduct statutory research tasks for the Ministry of Agriculture, Nature and Food Quality. This includes providing annual reports about income development, environmental performance and structural changes in agriculture and horticulture, as well as managing a related Farm Accountancy Data Network.

Main task in project
WUR-SSG is coordinator of task 3.1 of WP3 on the identification of a short list of potential policy instruments towards the aims of the Action Plan on Animal Welfare. Furthermore, they contribute to WP0, WP2 and WP4.

Experience and network
WUR-SSG is involved in many EU-funded projects, e.g. Welfare Quality®, PROMSTAP and FASTFISH. They are also coordinator of several projects for the Dutch Ministery of Agriculture, Nature and Food Quality on economic and societal aspects of animal welfare.

Staff members
Dr. Gé Backus (Ph.D.) is senior researcher and head of the section market and networks. His Ph.D. thesis was entitled “Economic Simulation to Support Investment Decisions in Pig Farming”. He has twenty years of experience in the pig industry (extension and research). His research is focusses on food safety issues and supply chain optimization within the pork chain. He assisted major companies like Cargill, Vion Food Group, Dumeco, and Rabobank International in developing and analysing future scenario’s for the European pig industry. He contributed to various conferences in the US, China, Brazil, UK, Germany, Spain, Austria, France, Italy, Poland, where he spoke on pig industry issues.
Dr. Paul Ingenbleek (Ph.D.) is senior Researcher, and assistant professor in marketing at Wageningen University in the Netherlands. He holds an Msc. degree from Erasmus University Rotterdam in history of society and received a PhD in marketing from Tilburg University (2002). Since 2002 he is involved in marketing and public policy projects on animal welfare of the Dutch Ministery of Agriculture, Nature and Food Quality. He is also involved in Welfare Quality and presented for the European Working Group on Animal Welfare (i.e. group of corporations involved in animal welfare improvements, chaired by McDonald’s Europe).